How Verifi Order Insight Helps Merchants Minimize Chargebacks & Fraud

Verifi Order Insight is a powerful tool designed to help merchants better manage their chargebacks and disputes. By providing detailed information about each transaction, Order Insight allows merchants to quickly and easily identify the root causes of disputes and take action to prevent them from happening in the future.

With Order Insight, merchants can reduce chargeback rates, increase revenue, and improve overall customer experience. In this article, we will explore the key features of Verifi Order Insight and discuss how it can benefit merchants of all sizes.

What are Fraudulent Transactions

Fraud transactions are unauthorized or illegal transactions carried out using payment methods such as credit cards, bank transfers, and other electronic payment systems. Fraudulent transactions can take many forms:

• Stolen payment credentials: Fraudsters steal payment credentials, such as credit card numbers or bank account details, to make purchases or transfers without the consent of the cardholder or account owner.
• Counterfeit cards: Criminals create counterfeit payment cards with stolen account information, which can be used to make purchases or withdrawals.
• Identity theft: Fraudsters use stolen personal information to impersonate a legitimate account holder and carry out fraudulent transactions.
• Chargeback fraud: A customer initiates a chargeback, claiming that a legitimate transaction was fraudulent to receive a refund and keep the goods or services.
• Money mule schemes: Criminals use individuals as intermediaries to receive and transfer funds, usually through online accounts or money transfer services.
• Phishing scams: Fraudsters use emails, text messages, or phone calls to trick individuals into divulging sensitive information, such as passwords or payment details, which they then use to make fraudulent transactions.

Why Should Merchants Care About Fraud?

Fraudulent transactions can result in significant financial losses for merchants, payment processors, and financial institutions, as well as negatively impact customer trust and confidence in the product they buy. Therefore, payment industry players have implemented various measures, such as fraud detection tools, to prevent and mitigate fraud transactions, especially friendly fraud, considering its growing popularity.

Friendly fraud, also known as chargeback fraud or friendly chargeback, occurs when a customer initiates a chargeback or dispute with their bank or credit card issuer, claiming that a legitimate transaction was unauthorized or fraudulent. In some cases, friendly fraud occurs when customers forget they made a purchase or don’t recognize the merchant’s name on their billing statement.

However, in other cases, friendly fraud is intentional. The customer may dispute the transaction to avoid paying for the goods or services or obtain a refund after receiving the goods or services.

Friendly fraud can be challenging for merchants to identify and prevent, as the customer initially authorized the transaction, and the merchant may have already delivered the goods or services. Therefore, merchants may lose revenue and value of goods or services and may be liable for chargeback fees to boot.

Friendly fraud can also impact the merchant’s reputation and relationship with their payment processor. Many chargebacks may result in the merchant’s account being terminated or facing restrictions on their payment processing.

Fraud can have significant negative impacts on payment processing for all parties involved in the transaction, including customers, merchants, and payment processors. Here is how fraud affects payment processing:

• Financial Losses: Fraudulent transactions can result in significant financial losses for merchants and payment processors, as they may be responsible for refunding the customer for the unauthorized transaction or chargeback fees and may also face fines or penalties for failing to prevent fraud.
• Increased Staff and Infrastructure Costs: Implementing fraud detection tools and other security measures can be costly for payment processors and merchants, as they may need to invest in additional technology and personnel to mitigate the risk of fraud.
• Damaged Reputation: Fraud can also damage the reputation of payment processors and merchants, losing customer and partner trust.
• Operational Disruptions: Fraudulent transactions can cause disruptions to normal payment processing operations, as merchants and payment processors may need to spend additional time and resources investigating the fraud and resolving any issues that arise.
• Legal Consequences: Fraudulent activities can also result in legal consequences, including fines, penalties, and other legal actions.

Top 6 Anti-Fraud Practices

In response to the risk of fraud, payment processors can implement various measures to reduce the risk of fraudulent transactions:

1. Improve Communication: Businesses can improve communication with their customers by providing clear transaction details, including the merchant’s name, the date and time of the transaction, and a description of the goods or services. This can help prevent customers from forgetting about legitimate transactions or disputing them erroneously.
2. Offer Easy Refunds and Returns: Providing customers with easy refund and return policies can help reduce the risk of friendly fraud by giving customers an easy and legitimate option to return goods or obtain a refund for unsatisfactory purchases.
3. Maintain Accurate Records: Accurate records of transactions and customer interactions can help businesses provide evidence to dispute fraudulent chargebacks.
4. Use Fraud Detection Tools: Businesses can use fraud detection tools to analyze transaction data and identify patterns and anomalies that could indicate friendly fraud.
5. Implement Strong Authentication Processes: Businesses can implement two-factor authentication (2FA) or multi-factor authentication (MFA) to verify the customer’s identity and reduce the risk of unauthorized chargebacks.
6. Dispute Chargebacks: Businesses can dispute fraudulent chargebacks by providing evidence of a legitimate transaction, including transaction records, delivery confirmation, and customer communication.

By implementing these solutions, businesses can fight friendly fraud and reduce fraudulent chargebacks’ financial and reputational impact. However, it is essential to note that no solution can completely eliminate the risk of friendly fraud. That’s why businesses should regularly review and update their fraud prevention strategies to stay ahead of evolving threats.

How Verifi Order Insight Works: Flow & Features

Verifi Order Insight is the most popular fraud detection and prevention tool that can help businesses combat friendly fraud. This tool uses various methods to help businesses identify and prevent chargebacks, including friendly fraud chargebacks. Here’s a more detailed look at how it works:

Real-Time Alerts

Verifi Order Insight provides real-time alerts to merchants when a chargeback is initiated by a customer, allowing them to resolve the dispute before it escalates to a chargeback. This can be particularly effective for preventing friendly fraud, as it enables the merchant to address any issues or concerns the customer may have before they file a chargeback.

Detailed Transaction Data

Verifi Order Insight provides merchants with detailed transaction data, including information on the customer, the product or service purchased, and the payment method used. This information can be used to identify patterns and anomalies that could indicate fraudulent activity, including friendly fraud chargebacks.

Collaboration with Issuers

Verifi Order Insight allows merchants to collaborate with issuers to resolve disputes and prevent chargebacks. This collaboration can help merchants provide evidence to support legitimate transactions and dispute illegitimate chargebacks. Issuers can also use the data provided by Verifi Order Insight to better identify and prevent fraudulent activity, reducing the risk of chargebacks.

Chargeback Prevention

Verifi Order Insight also offers a range of chargeback prevention tools, including customizable transaction fields, custom chargeback reason codes, and real-time data validation. These tools can help businesses prevent chargebacks by reducing transaction data errors and providing customers with accurate information.

Wrapping Up

Verifi Order Insight is an excellent choice for businesses that want to reduce chargebacks and prevent fraud.

Verifi Order Insight helps merchants reduce chargebacks by providing real-time alerts, detailed transaction data, and collaboration with issuers. By identifying potential chargebacks early and resolving disputes before they escalate, businesses can reduce the risk of lost revenue and damage to their reputation.

Verifi Order Insight can help businesses prevent various types of fraud, including friendly fraud, by analyzing transaction data and identifying patterns and anomalies that could indicate fraudulent activity. This can help companies to detect and prevent fraud before it results in a chargeback.

This tool is also a time saver! Verifi Order Insight automates many chargeback and fraud prevention processes, saving businesses time and resources. The tool provides real-time alerts, detailed transaction data, and collaboration with issuers, reducing the need for manual chargeback management.

Overall, Verifi Order Insight can be an effective tool for businesses looking to reduce the risk of chargebacks and fraud, improve customer service, save time and resources, and increase revenue.