Visa Fraud Monitoring Program (VFMP)

The VFMP focuses specifically on monitoring and managing the incidence of fraud claims filed against merchants. This program is particularly concerned with identifying merchants with high rates of fraudulent transactions and incentivizing them to adopt measures that effectively reduce fraud.

Merchants identified under the VFMP are held automatically liable for fraud-related chargebacks, with no opportunity to contest these disputes. This liability clause strongly motivates merchants to enhance their fraud prevention tactics and secure their transaction processes. The VFMP is part of Visa’s broader effort to maintain the integrity of its network and protect consumers from fraudulent activities.